James has extensive experience in working with hotel and spa operators, to create opportunities and support growth through health and wellness, which has become a crucial component for many hotel spas across the world. James has assisted the likes of Bamford Wellness and The Barons Eden group to install this within their DNA.

With a background in group fitness presenting and owning a private fitness club, James has seen a huge shift in the demands for experience-led fitness concepts.

From the energetic and experience-led fitness studio of iconic brands such as Bamford Wellness to corporate concept creation at one of the largest renewable energy companies – Renewable Energy Solutions, James will be on hand from project start to finish.

The approach James takes will typically include:

• A full review of the of the current offering

• Market research into the demographic and target market

• Creation of differentials and USP’s for the operation

• To form concept and strategy for the health and wellness product

• On-the-ground training to ensure the standards are to the expected level

• Implementation and ongoing consultancy to the operation